|
 |
 |
Why
Account?
|
 |
All organisation, committed to the
ideals of corporate citizenship, sustainable development and
human rights, desiring to go beyond marketing “form”
to demonstrating “substantive” positive impact are
enjoined to design, develop, implement and continually improve
a performance management system. |
|
In this day of globalisation and
“modern diplomacy” wherein many multinational and
national corporations assert influence beyond their organisational
boundaries, and where they are potentially abusers or custodians
of human rights and sustainable development, the accountability
mandate is undisputed. |
|
The pressure for an accountability
mandate differs depending on the sector in which an organisation
operates. For governments, the drivers are political and legislative.
Shareowner value, influenced by consumer activism and legislative
requirements, is the business catalyst. Fiduciary duties, vis
a vis beneficiaries and donors, compels civil society organisations
to account |
|
Although they may have different
motivations to account for their performance, organisations
share the need to meaningfully demonstrate that they are living
up to stakeholder expectations and are able to balance this
with their obedience to the laws of the land, their missions
and resource capability. |
|
|
